In a move to embrace cutting-edge technology and engage with a wider audience, The British Museum has joined forces with the Ethereum-based metaverse, The Sandbox. This groundbreaking collaboration aims to bring the institution’s vast collection to life through a range of NFTs, developed in partnership with French startup LaCollection.

This move will use the digital realm to help foster a deeper connection with art and history enthusiasts worldwide. As the first public national museum in the world, the British Museum says the idea of being a “museum of the world, for the world,” has always been at the heart of its mission and values.

“We are very excited to collaborate with the British Museum to share its incredible collections to new audiences in the metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “This is a great opportunity for The Sandbox players, regardless of where they are, to learn about and enjoy the amazing collections of human history, art, and culture in the British Museum.”

As part of this trailblazing initiative, The British Museum will also establish its own immersive space within The Sandbox’s metaverse. With this collaboration, The British Museum ventures boldly into the digital landscape, poised to revolutionize the art and history experience.